Our commitment to the community goes well beyond a desire to serve our local customers. Society’s most challenging problems cannot be solved by government and nonprofits alone and we are acutely aware of our responsibility to the communities we inhabit and our ability to ignite the social change that is intrinsic to our core as a purpose-driven organization.
Our Founder/CEO Alex is a board member of BeautifulPB, a non-profit dedicated to design truly innovative, scalable solutions to some of the biggest challenges facing our neighborhoods today: education and health disparities, blight and ecological degradation, and the growing threat of climate change. Additionally, we are members of The Surfrider Foundation’s Ocean Friendly Restaurants program. We are committed to making sustainable choices for the ocean by increasing awareness, driving behavior change, and ultimately creating scalable impact to reduce our plastic footprint.
As our company grows, so too does our opportunity to grow our impact. We have committed ourselves to becoming a Certified B Corporation, which is a business that meets the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy. Additionally we will be establishing an employee stock ownership plan (ESOP) within the next five years. An ESOP is an employee benefit plan that gives workers ownership interest in the company and also receive various tax benefits in qualified plans. Companies often use ESOP’s as a corporate-finance strategy and to align the interests of their employees with those of their shareholders. It is our way at chipping away at the status quo, re-investing in our employees, and creating new community business owners.