Amplified Ale Works just opened a third facility and second brewpub right in the heart of East Village. Located at the corner of 14th and Island, the team affectionately calls it “Amplified E-Vil” and only had 30 days to renovate the former Stella Public House. While there are still some finishing touches that need to be done, the skeleton looks promising.
But last year’s poor luck is this year’s boon, and now a local beer company has taken over the space: Amplified Ale Works. The brewery that grew out of a kebab restaurant will operate pretty much the same as its predecessors. Because the lease requires Amplified to stay open all day, it starts at 7am as a coffee shop, and even plans to roast its own beans. Because the kitchen came outfitted with a brick pizza oven, pizza’s on the menu. And at 11am, because the alcohol license allows it, Amplified starts serving cocktails, in addition to beer.
“Amplified E-Vil” is one of the coolest abbreviations I’ve come across. Amplified’s COO Michael Craig came up with it by accident when compiling a company memo. I don’t think I’ve seen anyone use “E-Vil” for “East Village” before, but I bet it will get a lot of use from now on. I’d buy merch with that on it, for sure.
Most music enthusiasts can remember, at some point during those awkward teenage years, owning an abnormally large poster of their favorite band, whether it be a David Bowie red and blue lightning bolt, a psychedelic graphic of Jimi Hendrix or the dripping tongue of The Rolling Stones. At Alex Pierson’s brewery, Amplified Backstage (4150 Mission Boulevard, Suite 105), their poster shrine of choice is a 12-by-30-foot mural of Nirvana, located on the interior wall of the tasting room.