September 3, 2013 Contact: Aubree Miller
FOR IMMEDIATE RELEASE Aubree@assaultmediamarketing.com
Amplified Ale Works brews to benefit gluten-sensitive customers
Beer lovers who are also gluten haters can finally rejoice! As awareness of sensitivities to certain elements has become more common and restaurants started putting warnings on their menus, there still remained the question of what gluten-sensitive beer lovers were to do. Amplified Ale Works in the beer garden of California Kebab, 4150 Mission Blvd, Pacific Beach Promenade, announces its decision to serve (almost) gluten-free brews.
The quest for a beer that still had all the taste, but none of the gluten wasn’t just a public service. One of the managers of California Kebab, Garrett Reed, has celiac disease and really wanted the option to taste beers without suffering the horrible consequences. He has been part of the search and rescue team for a solution and now, thanks to White Labs and their “Clarity Ferm,” he and the other brewers have found it.
Reed explains that as a celiac “there are too many things we have to avoid; beer shouldn’t be one of them.”
After research and testing, Amplified Ale Works brewer, Cy Henley decided there was no taste difference with the addition of Clarity Ferm and that from now on Amplified Ales would have the addition of Clarity Ferm to benefit those like Reed.
Originally intended to cut down on Haze, Clarity Ferm has the added benefit of allowing gluten suffers a chance to drink and enjoy a beer, or two.
It’s a little more complicated than that, but the same enzyme that’s used to remove Chill Haze also disables the gluten. A natural enzyme is added to the wort at the beginning of fermentation. In short, the enzyme attaches to and breaks down the gluten molecules into tiny pieces so they won’t react with the human body.
Although Clarity Ferm breaks down the gluten to be unrecognizable to the human body the FDA is not allowed to recognize products that were made with gluten-containing products to be considered “gluten-free”. But rest assured, if people like Reed can enjoy a beer other gluten sensitive suffers can too.
Starting now, customers can assume that all of the beers at Amplified Ale Works have reduced gluten while maintaining the same great taste. Coming up on its 1 year anniversary this November, Amplified Ale Works has produced more than ten different beers in its three-barrel system: Pig Nose Pale Ale, Electrocution IPA, Smokin’ Kiwi Red IPA, Little Big Muff Brown Ale, Leggy Blonde Ale, Rare Form Belgian Quad and Treble Tripel. Now they know they can reach a wider audience with all of that good taste.